Product variants
Lemon, ginger, turmeric, and lemongrass.
←All WorkProject 04 / 2026
Ibnu Ham Rempah.
Brand IdentityPackagingArt Direction
A packaging and identity direction for a dried-spice brand, balancing natural warmth, practical information, and a consistent four-product system.
Year2026
Period2026 / Packaging Concept
Role
Brand DesignerPackaging DesignerVisual Designer
ProjectCase Study
Brand Overview
Natural ingredients translated into a clean packaging family..
Ibnu Ham Rempah is a packaging concept for dried lemon, ginger, turmeric, and lemongrass. The challenge is to keep the system practical and informative while still feeling natural, warm, and recognisable as one family.\n\nThe visual direction balances ingredient photography, restrained typography, transparent product visibility, and consistent labeling across all four variants.
Packaging System
One structure, four distinct ingredients.
Each SKU follows the same information architecture so product name, description, net weight, regulatory information, and expiry details remain easy to scan. Ingredient imagery changes by variant while spacing and hierarchy stay consistent.\n\nThe palette explores olive, ivory, kraft, black, and transparent packaging directions before settling into a system that lets the ingredients remain the visual focus.
Packaging Principle
Consistency should make each variant easier to recognise, not harder to tell apart.
Product Family
A simple system built for repeatable packaging.
Net weight
A consistent pack size across the range.
Shared layout
One information hierarchy adapted across every SKU.
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Good packaging makes a family feel consistent without making every product feel identical.
NATSXPackaging direction
Final Showcase
A warmer, clearer system for everyday ingredients.
The final direction treats each spice as its own product while keeping the entire range visually connected.
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